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Practical Example of a Qualitative Research Study

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Qualitative research is usually known as a market research method. It is commonly obtained through open-ended questions and conversational interactions. This is not only about what are the perceptions of the people or an essay writer, in fact, it is also about why they perceive something in a particular way.

Along with data is collected in the natural environment: like a home, laboratory, hospital, or individual, as observational methods are directed at recognizing, assessing, and appreciating events through the participants or shared point of view.

Reality is often interpreted by participants in this research and by the researcher along with the proof that is obtained is more important than the broad observations. In this tutorial, you will be provided with certain practical types of qualitative research so that you will get a wider perspective of how qualitative research actually works. With that in mind, you will be able to understand where to apply qualitative design in your research or you can ask others to write essay for me.

Qualitative research methods

  • One-on-one interview
  • Focus groups
  • Ethnographic research
  • Case study research
  • Record-keeping
  • Observational process

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A practical example of a one-on-one interview

These are actually conducted individually. This type is usually conducted with one or a very small number of respondents that have time limitations to be concluded.

For example, if you are appointed to have an in-person interview with Trump. You will ask those questions which you have already listed up according to your research.

Your interview can be;

  1. Structured interview: Here you will be asking detailed questions regarding the topic and the sub-topics. It can be for 60-90 minutes. At finalizing the interview, the researcher must re-check if any question is left unchecked.
  2. Semi-structured interview: Here the interview will be less detailed. If the researcher skipped anything from the main topic, it will be okay for him unless it's the major concern of the research.
  3. Undirected interview: Here the interview guide might change over time.

A practical example of a case study

Let’s take the example of a well-known book shop where the manager is seeking to increase their sales as well as the target market.

The manager thus conducted an online interview where he asked certain questions that can get him appropriate answers.

Meanwhile, at the end of the online interview, it was observed that the books at the store were most suitable for old people while carrying not enough choices for adults and children.

With that in mind, the researcher was able to recognize the weaknesses as well as the actual perceptions of the overall readers. Eventually, with the help of this research now he is able to keep books for various people of different age categories and therefore can raise its sales and widen the target market.

A practical example for focus group

A software company is about to launch new software. The company owner actually wants to know if some additional aspects of the specific software would be encouraged or to launch a whole new software for their company.

The moderator will then gather selective participants that are going to be their target market. They were then asked about the specifications and use of the particular software. The participants will then give them a review of why they do or don’t like the selective specifications of the software.

Ultimately, the company will then design software on the observations of the participants according to the customer needs.

A practical example of ethnographic research

If you are interested to collect data about how many people are using social media then this type of research is highly recommended.

The posts shared on Twitter are actually the feedback that the researcher observes during the research. Such posts are shared which are actually important for the other people at that moment. This is all about digital ethnographic research.

A practical example for record-keeping

You will be extracting the data from the already acknowledged journals, scholarly articles, libraries, or other records of any particular institution.

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